Hey, we’re Shayne and Matt,
Creative Directors in New York.
We tell stories that build brands, change
minds, and (hopefully) make people laugh.
How do you tell a behind-the-scenes story in a way that has a larger-than-life impact? We highlighted what ServiceNow does for the NHL with an experiential billboard that makes hockey fans part of the action - all just steps from one of the most famous arenas in sports.
AARP wanted to change their reputation as a brand for retirees. Fortunately for us, they were willing to have some fun while they did it. Across several campaigns, we helped spotlight all they do for people 50+, and proved that the younger you are the more you need AARP.
How do you sum up the work of a company that builds everything from x-rays to airplanes? We created a global campaign that brought to life something that every GE employee shares: the ability to see things a little bit differently.
Credit card advertising is saturated with celebrities and influencers. So how could Wells Fargo break through while being outspent by competitors? We helped create the solution: an unexpected celebrity spokesperson – the Original Travel Influencer.
Few stories in advertising are more important than those we told through ALS United. As creative leads reporting to CCO David Lubars, we created a range of films and content that shed a new light on the devastating disease and boosted fundraising efforts for a cure.
AARP Foundation, the charitable arm of AARP, has an ambitious mission – eliminating poverty for seniors. As creative leads, we oversaw and created work that drove donations, recruited volunteers, and connected everyday people with the help they need.
For decades, Visa has been defined by “It’s everywhere you want to be.” Shayne created a campaign that infused new life into this idea, with scenes of authentic and memorable experiences all over the world. Prompting people to ask themselves “Where do you want to be?”
Snickers knows “You’re not you when you’re hungry.” And it turns out, you’re also not yourself when you’re obsessed with World Cup action. Shayne created the solution: a campaign to help remind people that there’s more to life than watching soccer.
FedEx asked BBDO to take their advertising somewhere bigger, more emotional, and more purposeful. So Matt created “What’s Inside” - an anthem centered around the childlike wonder of every delivery.
How do you recast an oil giant as an R&D company? Matt created a campaign that hit hard on some of the real science ExxonMobil was doing, while tapping into a universal truth: sometimes you have to fail to succeed.